Buick: Now is Exceptional

How do you educate car buyers to differentiate between four unique, totally redesigned vehicles that all begin with “En-” (Enclave, Envista, Encore, and Envision)? By giving each vehicle a distinct treatment corresponding to an environment and time of day, we fit together a giant puzzle of locations, cars, and shoot times, dodging location closures from the Palisades and Eaton fires and a rare “atmospheric river” of rainstorms, to create a library of still photography assets alongside TV production across the LA area.