Shot over five days in New York during a COVID surge, we captured over 40 variations of key art for a global OOH billboard campaign in the US, Canada, and Latin American Spanish and Portuguese markets, and animated GIFs for social media for Anheuser Busch's Michelob ULTRA brand.

Producer: Trey Horvath

Photographer: Ian Shiver

Retouching: Black Magic Studio

Agency: WKNY

Client: Anheuser Busch

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