Shot over five days in New York during a COVID surge, we captured over 40 variations of key art for a global OOH billboard campaign in the US, Canada, and Latin American Spanish and Portuguese markets, and animated GIFs for social media for Anheuser Busch's Michelob ULTRA brand.
Producer - Trey Horvath
Photographer - Ian Shiver
Retouching - Black Magic Studio
Agency - WKNY
Client - Anheuser Busch