Shot over five days in New York during a COVID surge, we captured over 40 variations of key art for a global OOH billboard campaign in the US, Canada, and Latin American Spanish and Portuguese markets, and animated GIFs for social media for Anheuser Busch's Michelob ULTRA brand.
Producer: Trey Horvath
Photographer: Ian Shiver
Retouching: Black Magic Studio
Agency: WKNY
Client: Anheuser Busch
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